Tools I recommend

The page builder I switched everything to. Clean DOM output, full CSS control, one-time license. Once you go Bricks you don’t go back.

The foundation everything runs on. Open source, endlessly extensible and powers over 40% of the web.

Etch is a next-gen visual development environment for WordPress. Build entire websites visually — with clean code output, full code access, and no lock-in.

Local WordPress. One click and you’re running. The easiest way to develop WordPress locally.

For custom PHP, CSS and JavaScript. Lightweight, fast and extensible.

Schema, sitemaps and on-page SEO. The free tier is extremely generous compared to alternatives.

Custom post types, meta fields, dynamic listings and query builder. The go-to for dynamic WordPress sites.

Advanced Custom Fields — the standard for adding custom data to WordPress. Simple, reliable, widely supported.

Clone, migrate and back up WordPress sites. Reliable for moving sites between hosts or environments.

The simplest way to export and import a WordPress site. No technical knowledge required, works every time.

Designs, Wireframes, mockups and thumbnail design.

Annotations, recordings, scrolling captures. Every screenshot on this site was taken with CleanShot X.

Browser-based WebP compression.